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CAMMIE STURCH.COM
PARTNERS IN PERFORMANCE
MICHELLE SQUIREK
SPEC MX-5, USA
You don't get more authentic racing than Mazda MX-5 racing. In 2026 we worked with American pioneer Michelle Squirek, the lone woman driver in both the Hoosier SCCA Super Tour and the IMSA Whelen Mazda MX-5 Cup.
Working over video calls across the pond, we developed a unique branding package paying homage to Michelle's heritage and journey in motorsport without resorting to the cliché feminine stereotypes.
Michelle managed to secure new sponsorship with SIMPLETIRE thanks to the new branding and her performance on track, securing multiple podiums and setting a series lap record at the prestigious Road Atlanta circuit.
ALPHA LIVE
KART & GT BROADCASTING, UK & EUROPE
Alpha Live is the premier broadcaster of karting in the UK providing coverage for the Wera Tools British Kart Championships for Motorsport UK,
with highlights on Sky Sports F1.
In 2026, Alpha Live launched a new initiative to bring grassroots motorsport broadcasting to the masses with a subscription model: SlipStream.
With preliminary heats shown for free, and only the finals behind a paywall it meant funding was possible for the first time, to bring professional grade broadcasting to those on the very first steps of the motorsport ladder.
We worked closely with the Alpha Live team on the complete branding package of the SlipStream channel, and the supporting podcast TuneUp, hosted by former F3 driver and now fulltime commentator; Piers Prior.
AUTOSPORT
BIRMINGHAM NEC, UK
Working directly with Autosport International, we delivered a complete rebrand for the 2024 show, introducing a bold new logo and a vibrant suite of illustrative graphics to clearly distinguish each area of the event.
These visuals were then brought to life through a series of animated assets deployed across social media and large-format digital displays throughout the Birmingham NEC.
After a two-year hiatus due to Covid, the show marked a triumphant return capped off by enthusiastic fans leaving with our illustrated posters, many signed by their favourite drivers.
MOTORSPORT EVENTS
INTERNATIONAL MOTORSPORT MARKETING
Following our successful collaboration with Autosport International, we were approached by Motorsport Events to lead a full-scale overhaul of their marketing strategy. Their existing campaigns had become overly reliant on generic stock photography often dominated by repeated images of winning Red Bull cars which failed to convey the broader excitement and diversity of motorsport.
Our solution was to create a suite of illustrative, animated visuals that captured the energy and thrill of motorsport in a fresh, distinctive way. These animations were designed for use across their website, social media channels, and digital billboards, forming a dynamic and cohesive visual identity.
The result was a bold new look for Motorsport Events, with bespoke event posters that set them apart from other motorsport travel vendors. This visual rebrand not only elevated their presence but also led to a 30% increase in
social media engagement.
WE ARE ONSIDE
MSV GB3 & GB4 BROADCASTING, UK & EUROPE
We Are Onside came to us after having been let down by their previous design house at the last minute. We had 2 weeks to turn around a two minute season explainer animation for MSV's GB3 Championship and another for the GB4 Championship.
After pulling some all nighters, what we produced was beyond the brief of icons sliding in with animated text using 2D animation to bring the season explanation to life with the voice over provided by the series commentator; Lewis McGlade.
What was originally meant to be only played for the season opener at Silverstone, found it's way into every race broadcast of the season on YouTube and Facebook.
IGNITION COLLECTIVE
FORD PERFORMANCE, USA
We were honoured to be commissioned by Ignition Collective to develop the 2024 season event artwork for their client, Ford Performance. The brief was clear: design a series of race posters that didn’t rely on photography, would appeal to every Ford fan, and offer something extra for the most hardcore Ford enthusiasts.
The result was a set of 10 hand illustrated posters, each one a standalone piece, but when placed together, they reveal a hidden image: the unmistakable silhouette of the Ford Mustang GT3.
While this kind of visual trickery is often associated with AI-generated imagery today, every detail in this series was crafted by hand, with precision and intent.
750 MOTORCLUB
CLUB RACING, UK
The Six Hour Birkett Relay is one of the most prestigious events on the British club racing calendar, with a heritage dating back to 1951. Each year, the 750 Motor Club commissions a designer or photographer to create the official event poster and we've produced the event's poster and branding since 2023.
As a small independent studio, we've been able to bring event promotion and branding of such quality associated with top flight motorsport, to club racing grassroots.
LUCA STACCINI ANZANELLO
IBERIAN SUPERCARS, SPAIN & PORTUGAL
To celebrate his progression from regional Hyundai Coupe racing to GT4 competition in the Iberian Supercar Championship, Luca approached us to refresh his visual identity for the 2025 season.
We delivered a complete creative package including six illustrated race posters for fans and sponsors, a fully editable social media template suite, animated motion graphics to showcase his 2025 calendar, and a custom-designed hero card for autograph sessions. The result was a cohesive, professional look that supports both his brand and his growing fanbase in the paddock.
ELECTRIC RACING ACADEMY
ERA approached us ahead of their inaugural season to deliver a complete branding solution for their pioneering junior electric formula series. With a tight budget and big ambitions, we worked closely with the team both in the UK and on-site at their Zolder headquarters to create a cohesive and professional brand identity.
This included designing a bold, modern logo, producing animated idents and broadcast motion graphics, developing clear and engaging explainer visuals, and crafting eye-catching race posters. The result was a distinctive visual identity that matched ERA’s innovative spirit to position them as a serious player in the future of motorsport.
GORDON BARNES
EURONASCAR, EUROPE
Since 2022, we’ve proudly supported Gordon, now a three-time Challenge Cup Champion on his journey from time trial competitions to full race events.
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As part of this transition, we collaborated closely with Gordon to develop a complete visual rebrand. Moving away from generic Canva templates, we created a bespoke logo and cohesive visual identity tailored to the dynamic nature of his racing career.
The branding reflects both the competitive spirit of the series and Gordon’s unique position as a highly sought-after driver who regularly competes across multiple teams.
ROWAN CAMPBELL-PILLING
BRITISH F4, UK
In early 2025, we collaborated with Rowan Campbell-Pilling as he transitioned from Argenti to JHR in the
British F4 Championship.
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Working to a tight deadline and limited budget, we delivered a bespoke welcome pack / sponsorship deck tailored to the needs of an up-and-coming open-seat driver. The design features a unique layout and subtle motorsport-themed easter eggs for discerning fans, adding an extra layer of engagement.
By drawing inspiration from the British F4 series' colour palette, we created a visually striking booklet that prioritises Rowan’s personal brand over team affiliation—ensuring versatility and long-term relevance.
FORTEC
GB3, GB4, BRITISH F4, UK & EUROPE
In 2022, Fortec Motorsport’s Managing Director, Ollie Dutton, approached us to refresh the team’s garage boards - previously plain white with the Fortec logo.
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We transformed them into a bold, dynamic backdrop designed not only to elevate the team’s visual presence but also to resonate across broadcast media. The new design has featured prominently in GB3 & GB4 TV coverage, especially during driver interviews.
Beyond the screen, the refreshed look has been a hit with fans at the track, helping to create a more welcoming, less corporate atmosphere particularly appealing to the youngest members of the motorsport community.
CIRCUIT SUPERSTARS
ORIGINAL FIRE GAMES, CANADA
With our background in the gaming industry with Mediatonic, we were ready to collaborate with Original Fire Games on the key art for their unique and exciting take on the racing genre, a cute, top down arcade sim racer!
We drew inspiration from the popular educational animations of Kurzgesagt with a composition reminiscent of the classic arcade title; Super Monaco GP. In doing so we managed to capture the light hearted fun, but serious competitiveness of their brand new title.
The artwork featured with a limited run of physical copies and on the Steam page.
WE'D LOVE TO WORK WITH YOU!
DROP US A MESSAGE AND LET'S GET STARTED!
enquiries@goforthegap.co.uk
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